Archway Outlines How Marketing Operations Management Can Transform Campaign Performance
White paper addresses the use of technology and real-time data to drive marketing performance and bottom-line business results
ROGERS, MINN. (March 5, 2008) – In light of the rapidly changing marketplace, Archway Marketing Services, Inc., a Rogers, Minn.-based provider of marketing execution services, has developed an informational white paper entitled, “Marketing Operations Management: Transforming Marketing Departments into Marketing Powerhouses.”
Written for marketing and management professionals, the white paper addresses the use of technology and real-time data derived from marketing operations management (MOM) programs to drive marketing performance and bottom-line business results. The free white paper can be downloaded from Archway’s Web site at www.archway.com.
Often defined as automated end-to-end marketing, MOM processes drive optimum marketing performance through all phases of a program — from planning and budgeting to marketing content management, execution and analysis.
Focusing on how organizations can align the performance metrics for marketing campaigns directly to the business performance metrics of an organization, the white paper discusses how marketing departments can bridge the gap between management and marketing reporting. Using insight and real-world business examples, Archway experts present solutions that are powerful and realistic.
“Marketers and management need to be working off the same page when it comes to what success means for an organization,” said Mike Moroz, president of Archway Marketing Services, Inc “Marketing operations management, along with outsourcing non-core competencies, is a proven way to accomplish that. By utilizing trusted business process providers that employ these processes, organizations can make marketing efforts and the resulting business outcomes more predictable.”
About Archway Marketing Services
For more than 50 years, Archway Marketing Services, Inc., has been providing industry leading business-to-business companies with marketing fulfillment and business performance services. Archway provides fulfillment and logistical services to clients in all industries, including Fortune 500 companies. From business intelligence to printing, fulfillment and analytics, Archway has the resources necessary to provide integrated, scaleable and flexible approaches to fit its clients' unique requirements. With 580 employees, Archway has operations in 8 locations in North America and 6 on-site locations. Visit www.archway.com for more information.
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