Business Marketing Association Recognizes Risdall Marketing Group with Award of Excellence
NEW BRIGHTON, MINN. (May 26, 2009) – Risdall Marketing Group
(RMG) has been awarded a certificate of excellence by the Business Marketing
Association (BMA) Pro-Comm Awards for its work designing the new Smith System
logo.
RMG and long-time client Smith System set out to develop and
introduce a new brand identity that communicated inspiration, a
commitment to thought leadership, and Smith System’s growing platform of
products while at the same time distinguishing it from Smith System’s
competitors.
“Creating a new logo for Smith System was important to help the
company grow and succeed,” said John Risdall, vice chairman and CEO of
Risdall Marketing Group. “We’re thrilled that the new logo is already
producing results, and to be recognized by our peers for our work is the
icing on the cake.”
The new logo communicates an active, confident, vibrant
personality that tells stakeholders that Smith System is committed to
growing and investing in its brand. While contemporary, the new logo
continued to use the company’s traditional blue color and “S” symbol.
This was a conscious effort to not abandon the company’s more than
100-year legacy and heritage.
The annual BMA Pro-Comm Awards competition recognizes the work
produced for clients who possess the foresight and understanding to
direct superior communications, by agencies that demonstrate the ability
to transform ideas into effective information that produces results.
Winners will be recognized at the BMA Annual Conference, on June 10, at
the Drake Hotel, in Chicago.
About Risdall Marketing Group
Founded in 1972, Risdall
Marketing Group has annual capitalized billings of $190 million in
2008 and over 80 employees. Headquartered in New Brighton, Minn.,
Risdall is heralded as one of the oldest and most successful agencies in
the Twin Cities market and is recognized nationally for its
leading-edge interactive marketing capabilities. The full-service agency
embraces an integrated approach offering marketing, advertising, public
relations, promotion and collateral development, traditional and
interactive media, research and fundraising capabilities. According to
the 2008 Twin Cities Business Annual Business Information Guide,
RMG is ranked as the largest Web developer, fifth largest PR agency and
the seventh largest advertising agency in Minnesota. For more
information, visit www.risdall.com.
About Smith System
Founded in 1905, Smith System (www.smithsystem.com) has helped
American education evolve by being ready with the right furniture at the
right time. An industry leader in school furniture innovation, Smith
System is committed to developing products that support the optimum
learning environments -- addressing the needs of the student, the
demands of the curriculum and the realities of space, maintenance and
budget.
About the Business Marketing Association
The Business Marketing Association (BMA) began in 1922 as the
National Industrial Advertising Association, today's Business Marketing
Association represents a lifetime of expertise in business-to-business
marketing and communications. For more than 80 years, BMA has been the
pre-eminent service organization for professionals in this vital
industry. As market realities so often prove, no one stays in business
that long without continually meeting their customers' needs.
John Risdall
Risdall
Marketing Group
651.286.6702
john@risdall.com
Amanda Draxton
Risdall
McKinney Public Relations
651.286.6776
amanda@risdall.com
< Back to News