| Client: | Professional Awning Manufacturers Association (PAMA) |
| Media Outlet: | PRWeek |
| Date: | Jan. 7, 2008 |
| | |
Validating the strategic planning and implementation of the “Awnings Today” campaign, the January “Clip of the Month” is for a recent
PRWeek article featuring the partnership between RMPR and the Professional Awning Manufacturers Association (PAMA).
The article highlights the strategy, tactics and results-to-date for Year 2 of PAMA's national consumer awareness campaign. Through media relations, partnerships and stakeholder communications, PAMA is relaying the benefits of awnings to key audiences. Campaign success, which has already increased significantly since Year 1, is measured by Web site traffic to a member store locator.
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