April 2008: Minnesota Masonic Charities and Vision-Ease Lens

Minnesota Masonic Charities 

Working with the Minnesota Masonic Charities and the University of Minnesota Cancer Center, RMPR helped ensure the Mason's $65 million gift -- the largest philanthropic gift ever to the University of Minnesota -- received more than a front-page headline in the local newspaper.

Leveraging years of healthcare communications experience and trusted relationships with local media, RMPR ensured key messages about the center's name change (to the Masonic Cancer Center at the University of Minnesota) and the Mason's long-time support were communicated via the state's major television, radio and print venues.  Here is just a sample of the coverage the Minnesota Masonic Charities and the University of Minnesota received on April 11.

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Vision-Ease Lens

As the number of companies touting a "green" component continues to rise, RMPR recently had the pleasure of introducing Vision-Ease Lens' Sustainability Initiative to the Twin Cities. With the announcement that Vision-Ease will purchase 16 million kilowatt hours of wind energy -- enough to power its lens factory for a year -- Vision-Ease became the largest company in the state to do so.

RMPR worked with representatives at Vision-Ease and Great River Energy to provide details about the wind power deal and the company's other eco-friendly efforts (such as plant consolidation, reduced product shipments, etc.), resulting in a feature article in Star Tribune's Business section.

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