May 2008: Hearing Components, Washington Post, St. Louis Dispatch, St. Paul Pioneer Press, practicaltravelgear.blogspot.com 

In May, creativity and strategy set the course for RMPR's work on behalf of St. Paul, Minn.-based Hearing Components. An ongoing client in the consumer electronics industry, Hearing Components produces super-soft foam tips that are easily adhered to standard iPod/MP3 player earbuds, improving the earbuds' sound and comfort. While Hearing Components focused its attention on its ComplyTM High Tech Noise Reduction Earphones (NR-10), RMPR offered our own navigation tips:
 
**Realize the potential NR-10 product benefits for frequent travelers
**Expand our costumer base to include weary air travelers hoping for a little solitude
**Utilize an expanded media target, via travel editors and writers, to solicit additional coverage for Hearing Components
 
With customized letters and samples en-route to the top 50 newspapers, RMPR focused heavily on media outreach, eventually securing product reviews and company profiles in publications and Web sites such as The Washington Post, New York Daily News, St. Louis Post Dispatch, Star Tribune, St. Paul Pioneer Press and The Detroit Free Press and popular blogs such as practicaltravelgear.com. As a result, NR-10 sales are on the rise. In fact, immediately following The Washington Post product review, Hearing Components sold more than 80 pair of NR-10, in a single day, online at www.complyfoam.com

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