Client in the News
It is no secret that media influence reputation and purchasing decisions. For this reason, media relations is often part of a public relations campaign. In conjunction with other PR strategies, it can increase visibility and significantly evolve a brand - all part of RMPR's results-that-matter approach to public relations.
From local to national, print to broadcast, we maintain ongoing relationships with a wide variety of media contacts including the top 100 daily newspapers, consumer magazines, trade and business editors, as well as with television and radio producers, online editors and bloggers. Check out recent media coverage secured for RMPR clients.
Relief in Sight for Homeowners Seeking "Fashion-Forward" Approach to Going Green
Client: The Professional Awning Manufacturers Association
Media: The Washington Post
Date: July 12, 2008
RMPR's Clients in the News selection for July -- "Shades of Nostalgia -- Awnings Can Lower Energy Bills, Protect Furnishings From Fading" will capture the attention of pragmatic Washington Post readers interested in lowering energy costs, reducing their carbon footprint or simply protecting their furnishings from the weather elements. But, for those who enjoy a bit of nostalgia, or the creative energy behind designing an outdoor living space or adding a little "punch" to their curb appeal, this Post article, along with similar articles that ran in the Kansas City Star, Baltimore Sun, Philadelphia Inquirer and the Salt Lake City Tribune, provides unique design tips to homeowners nationwide who are going green.
Offering a comprehensive look at the history, styles, materials, maintenance and benefits of using awnings for improving curb appeal, creating a decorative outdoor living space or increasing energy savings, the Washington Post article is one outcome of a three-year consumer awareness campaign launched by PAMA and RMPR. Reinforcing all of PAMA 's key messages via interviews with association members and use of market research, these articles correlated with a monthly high in Web traffic and nearly 2,000 new visitors to www.awningstoday.com in July.
View the Article Visit PAMA
June 2008: Archway Marketing Services, The ATEK Companies and Healthways
April 2008: Minnesota Masonic Charities, Star Tribune andVision-Ease Lens, Star Tribune
March 2008: Atek Companies, IndustryWeek
February 2008: Pinnacle Communications/GreenBackStreet.com, Fox News Web sites
January 2008: “Awnings Today” campaign, PRWeek
Clients in the News, 2007